In this article, we're going to talk about how you can utilize the SEO app. SEO makes it incredibly easy for your site visitors to find you on major search engines such as Google or Yahoo!. Using specific keywords, SEO optimizes and improves your search engine rankings. Dragify's SEO app can help you optimize your web pages.
Hover over a web page of your choice to Edit. The Page Blank dropdown menu will appear and you can add your Page Title, Description, and Image.
When you're creating a Page Title and Description, think about the following:
- Will users click on my website and find what they are looking for?
- Will the search engine correctly grasp my website content?
You can also opt-in to include the page in Sitemap and control search engine robot crawlers (i.e. index, no index, follow, no-follow).
Once complete, a blue checkmark will replace the red exclamation point located next to the Page Title indicating that the page is optimized.
It's recommended to keep your title around 60 characters, as per Google's guidelines. This is considered an optimal length and any additional text will not be displayed fully in search results.
Your Page Title should explain what that particular page is about. Ideally, your page title should consist of the primary keyword, a secondary keyword, and your brand name.
Think in terms of the average user. Your title should be interesting enough so that people want to click on it, but shouldn't be misleading, such as a clickbait title. Clickbait titles may attract users at first, but they will leave faster than they came to your website.
Action words in your title words are great for enticing users to click on your links to get to your website. Several examples often used in titles are: Get, Take, Boost, Learn, Make and Go. These words allow users to know what type of content they can expect on your page.
For example, the word "learn" denotes an educational experience from your page. Another example is the word "get", which indicates to the user that some kind of service will be available on your page, or that there are instructions and ideas on how to achieve a goal.
Your page description should not be longer than 230 characters, as per length requirements. Avoid packing keywords into your description because this is often interpreted as spam. Instead, include an attractive call to action (CTA) that will motivate users to click on your website.
You can turn on the Include In Sitemap setting to include the title and description of your pages in your XML Sitemap. Without enabling this setting, search engines will not be able to share this information with potential site visitors.
Search engines optimize fast loading websites; they have an advantage in the ranking algorithms and generate more user interactions (sales, newsletter signups, contact forms, submissions, etc).
There are several cases where you might want to use the Redirection function in the Redirections tab. Whether you've deleted a page or a post, or you want to change the URL structure, navigate to the Redirections section and click the Add button to add a new one. A window will appear allowing you to include both the Old and New URLs. You'll also be able to select the redirection Type.
The types of redirections are below:
- 301 Permanent - This is one of the most common redirects. This type will redirect a deleted or moved page permanently. It informs search engine robots that the page should no longer be indexed.
- 302 Temporary - This type of redirection is used to make temporary redirects. You can use this type if you want to reuse the primary URL in the future, but you want your site users to go to an alternative page.
Any added redirections automatically become active. Click on the blue button to Publish or Unpublish them. Click Save to finish.